By Tara Mikolay | Chappaqua, NY & Ridgefield, CT
Let me say something that someone should have told you a long time ago.
You are allowed to ask for exactly what you want.
Not a hint dropped into thin air. Not a screenshot texted hopefully into the void. Not another candle — however lovely — when what you've really been eyeing is that ring. The one you tried on six months ago and still think about. The one that would look perfect stacked with your everyday band. The one that is absolutely, completely, unambiguously you.
You've spent the whole year thinking about everyone else. What they need, what they'd love, what would make them happy. Mother's Day is the one day that is entirely yours. And yet — if we're being honest — how many of us actually get what we truly want?
This year, we're changing that.
From April 14th through May 9th, we are inviting every mother — and every woman who loves beautiful things, which is all of you — to come into Desires by Mikolay and build her dream fine jewelry wishlist.
Here's how it works. You come in. We pour you something. We walk the floor together, pull out pieces, and — this is the important part — you try everything on. Not just glance at it in the case. Actually put it on your hand, your wrist, your ears. Feel the weight of it. See how the light catches it. Notice the way it makes you stand a little differently.
Because that's when it happens. That's when a piece stops being jewelry and starts being yours.
We'll help you narrow it down to your top one or two favorites. We'll create your wishlist on file. And then we'll send you home with our "Just a Little Hint" card — a beautiful little nudge you can leave somewhere strategic.
And because we believe that wanting beautiful things should feel celebrated rather than indulgent — everyone who registers a wishlist receives a $100 gift card. Just for showing up and knowing what you love.
We see you too. And we know how much pressure this time of year brings.
You want to get it right. You want to give her something that makes her genuinely light up — not something she'll graciously smile at and quietly return. You want the moment to feel as significant as she is.
The wishlist exists for you just as much as it exists for her. When she builds one with us, we become your secret weapon. You call, you text, you stop in — and we take it from there. We know exactly what she loved, exactly what size she needs, exactly how she lit up when she put it on. All you have to do is make it happen.
That's a gift in itself.
There is something about fine jewelry that transcends the moment it's given. A beautiful pair of earrings doesn't get used up or worn out. It doesn't have an expiration date. It becomes part of her story — worn on ordinary Tuesdays and extraordinary occasions alike, passed down someday to someone who will want to know where it came from.
That's the kind of gift we believe mothers deserve. Not something chosen in a panic the week before. Something chosen with intention — ideally, by her.
The Wishlist Event runs from April 14th through May 9th at both of our locations. No appointment necessary — though if you'd like to come in for a dedicated wishlist appointment with more time and attention, we are always happy to arrange that.
Walk in. Tell us you're here to build your wishlist. Let us do the rest.
Chappaqua, NY — 55 King Street Ridgefield, CT — 394 Main Street (914) 238-2223 | Tuesday through Saturday
We'll send you home with your "Just a Little Hint" card. Leave it somewhere he'll find it. On the counter. On his desk. On his pillow.
That last one works particularly well. Trust us.
— Tara
Desires by Mikolay is a family-owned fine jewelry boutique specializing in designer collections, custom engagement rings, and expert jewelry services. Heritage craftsmanship meets modern design — since 2004.
